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American Veda

Philip Goldberg

    Philip Goldberg’s “American Veda” made the top ten listing of religion books of 2010 published by the Huffington Post. Here Goldberg explores in over 400 pages the influence of Vedanta on popular culture in the West. His “American Veda” fills a void in discussions of the Vedas, India’s most ancient scriptures. Until Goldberg, explorations of the Vedas inhabited the realm of academics or committed spiritual seekers. Goldberg’s focus is on how yoga, the concept of oneness, meditation, and changing have become commonplace in Western culture. Philip Goldberg begins his eye-opening history with the Beatles 1968 visit to India to be with their guru, Maharishi Mahesh Yogi, proclaiming: It may have been the most momentous spiritual retreat since Jesus spent those forty days in the wilderness. Seeds of the 60s cultural explosion were planted over 200 years earlier with Ralph Waldo Emerson and John Adams’ avidly reading translations of the Vedas, and becoming absorbed by India’s science of consciousness. Goldberg pulls together the spread of Vedanta from these beginnings to today’s popular acceptance. You’ll find “American Veda” rich in detail as well as satisfyingly broad in scope. –

    • Hardcover, 416 pages.
    • Published by Harmony.
    • Profiles influential followers of the Vedas including the Beatles, JD Salinger, Eckhart Tolle, and Joseph Campbell, to name a few.
    • Influential gurus are also profiled, including Vivekananda, Krishnamurti, BKS Iyengar, and Paramahansa Yogananda among others.
    • Goldberg lets you in on Vedanta’s impact on popular culture.

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    SKU: 2708

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